Thursday, September 09, 2010
   
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Monthly eZine for Boomers & Seniors

Matures Resouces - Money

Business Plans

Establishing your own business can be one avenue to increasing wealth, as it gives you the opportunity to control and expand your earning capacity. So why is it that some business owners end up in less advantageous financial positions, sometimes losing everything they own?

Read more: Business Plans

 

Business Entrepreneur

Your role as a business owner – entrepreneur – is often a lonely one. Although you may be surrounded by a good staff, a supportive family, and a group of encouraging friends, it would not be uncommon for you, at times, to experience a feeling of "being alone" or even a feeling of "complete disconnect." When you experience these feelings, you wish that you had someone you could turn to--someone that you could be open and honest with -- so that you could discuss the issues and challenges that you face. Or, maybe, you wish that you had an individual that you could just brainstorm new ideas or strategies with.

Read more: Business Entrepreneur

   

Marketing to the 50+ Buyers' Timetable

FORT LAUDERDALE, Fla. - At the 2010 International Builders Show in Las Vegas, Janis R. Ehlers, president of The Ehlers Group, was a "Meet the Expert", heading a session entitled, "Marketing to the 50+ Buyer's Timetable".

Ehlers offered 10 tips as takeaways that can be applied to both active adult and communities of multi-generations.

1. Nurture Leads

We often find marketing teams let leads fall off their radar screen as they turn their attention to the most recent traffic coming through the door. Keeping in touch is as easy as the internet and utilizing programs such as Constant Contact or EnFlyer. Whether it is blog postings, community updates and invites, e-newsletters and flyers, or copies of press releases, keeping in touch is essential.

 

Read more: Marketing to the 50+ Buyers' Timetable

   

Baby Boomers Hot Business Startups By Sylvia Talo

Get ready world, here comes the next huge wave of business start-ups that is fully expected to exceed the impact of the dot.com phenomenon! Twenty-somethings move over. Baby Boomers here we come!

A significant and sizable portion of our population, born between 1946 and 1966, is getting ready to take a serious look at their impending retirements. What many are seeing is a less than promising future. The question of whether or not there will be enough social security funds to support this very large group of Americans continues. The idea of being able to live out their golden years under the safety net of social security is longer a sure thing. With such a gloomy outlook on their retirement years, Baby Boomers and other retirees are wisely taking a serious look at starting their own small businesses as a supplement or replacement (if need be) to social security funds. While there may be a good number of Baby Boomers that planned well ahead and dutifully set up their 401k's, there are a great many that will not be able to retire at the traditional age of 65 (much less retire early). They may have lost a significant chunk of their funds with the dot.com bust or after 9/11 or due to mega corporations "dissolving" their pension plans.

Read more: Baby Boomers Hot Business Startups By Sylvia Talo

   

Franchise Opportunities For The 50 Plus Entrepreneur By Raymond Lawrence

boomer-businessSince there are so many franchise opportunities out there it can be difficult to evaluate them all and decide on the best one for you, especially if you are over the age of 50. Fortunately, there are plenty of franchise opportunities for the 50 plus entrepreneur. Perhaps this brief overview will give you some new business ideas that you could research and pursue!

Read more: Franchise Opportunities For The 50 Plus Entrepreneur By Raymond Lawrence

   
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Mature Resources - The Positive Aging Network™
An Internet Magazine for Boomers and Seniors

Sharon Sultan Cutler
Founder & Publisher

Catherine Kenney
Editor


Pairlee Dulin

National Marketing Director

Melanie Moran

Midwest Marketing Director

The Positive Aging Network™
Chicago, IL 60646

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Upcoming Issues:

September Issue

  • Positive Aging Month
  • Launch of "Icons of Positive Aging" Competition

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  • Premiere of Chicago Regional Section
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