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Golden Inspirations |
"Every production of genius must be the production of enthusiasm."
- Benjamin Disraeli
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Home  In this Issue Mature Marketing Why You Should Market Your Service Business To Senior Citizen's Facilities
Why You Should Market Your Service Business
To Senior Citizen's Facilities
By Louie Foxx
Just about every service type business can benefit by marketing their service to "Senior Citizen's Homes". This is especially true when you are just starting out and your calendar is empty, or during your slow times.
Now I'm not talking about marketing to the senior citizen's directly, I'm talking about marketing to the facility that they live in. There are three main types of facilities, Independent Living, Assisted Living, and Nursing. Most service businesses will market to the first two, and some service business can market to the Nursing.
Here are some of the types of businesses successfully marketing their services to these "Senior Citizen's Homes": Musicians, Yoga Instructors, Photographers, Speakers, Hair/Beauty Stylists, Magicians, Clowns, Scrap Bookers, Cooks...and many more!
Almost every facility that has houses seniors has an "Activity Director", who plans activities daily for their seniors. They are always looking for things to bring in for their seniors to do.
For example I know of a lady who runs a vintage/thrift store. She brings down old clothes and puts on a fashion show with the seniors as the models.
There's a photographer who goes in with her digital camera and takes portraits of the seniors and sells the pictures for several dollars.
Personally I am a magician, and usually I am brought in to do magic shows at "monthly birthday parties" for the seniors.
There's a professional speaker that goes in and does a talk about getting scammed. You always hear on the news about seniors getting scammed by the latest "too good to be true offer".
Now keep in mind that many of these facilities are one a limited budget, so I don't get my full fee when I do my show. I discount my show for seniors during my slow times of year, and this helps keeps my schedule full year round and my bills paid. In addition to money, you are also doing a good deed by marketing your service to seniors.
A great side bonus of marketing your service to seniors is that you get free exposure to people who are in a position to hire you at your full fee. For example, lets say you are a photographer and you go in a do a great job taking pictures of the seniors. You aren't just being seen by the seniors, but the staff also sees you and knows what you do. So if an employee is planning a wedding, or the facility is planning a corporate event...guess whom they will call...You!
Another great thing about marketing to these facilities is that they are easy to find, just open up your yellow pages and start calling or mailing!
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About the Author
Isaac Louie is a professional magician based in Seattle, WA. Isaac has also written a "how-to" course for entertainers (http://www.perform4seniors.com) about how to market their services to senior citizens facilities.
Source: www.articlealley.com/article_79227_64.html
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