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Golden Inspirations |
"The best of times is now."
- Oprah
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Home  In this Issue Mature Marketing
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Why Target The "Matures"
By Bill Willard
 The "Matures" are the generations that came along between 1909 and 1945. Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed force fielded by any nation. The Matures' core values are a roll call of traditional American culture: Honor; optimism, selflessness, dedication to a higher purpose (self-sacrifice equals virtue).
Having made the World safe for democracy, the men and women whom we now refer to as the "Matures" attended college on the G.I. Bill, opened businesses, raised families...and saw the Marshall Plan rebuild Europe from the ground up (many as participants!).
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Accessibility for Seniors on the Web
By Karen Blundell
One of the reasons accessibility in web design is so important is because a large percentage of seniors are surfing the web. The baby boomers are approaching or are in their sixties and about 75% of them are surfing the web to get information about health issues in particular and they are also shopping big time. How nice is it for them to shop at Christmas for their grandchildren without having to go out and brave the elements? I think it's absolutely fantastic that the internet has made seniors' lives so much easier. And the internet has also enabled them to keep their minds active, which, in my opinion, is an important key to longevity.
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Marketing to Baby Boomers: Common Misconceptions
By Andrea Di Salvo
 Ten thousand Baby Boomers turn 50 every day.
America contains about 78 million adults over fifty, and another four million are added every year. Many view the aging Boomer population as a crisis, citing Social Security and increased medical expenses. However, savvy marketers view it as an opportunity. Cutting your slice out of the Boomer pie will ensure a profitable business. Prepare to think differently, though. Baby Boomers are about to shatter all your perceptions on aging.
Common Misconceptions About Boomers
Many marketers seem unaware of the economic promise of marketing to boomers. Why do so many marketers ignore this growing demographic-the demographic that controls $28 trillion, or 67%, of the nation's wealth? They do so because of several misconceptions.
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Why You Should Market Your Service Business
To Senior Citizen's Facilities
By Louie Foxx
Just about every service type business can benefit by marketing their service to "Senior Citizen's Homes". This is especially true when you are just starting out and your calendar is empty, or during your slow times.
Now I'm not talking about marketing to the senior citizen's directly, I'm talking about marketing to the facility that they live in. There are three main types of facilities, Independent Living, Assisted Living, and Nursing. Most service businesses will market to the first two, and some service business can market to the Nursing.
Here are some of the types of businesses successfully marketing their services to these "Senior Citizen's Homes": Musicians, Yoga Instructors, Photographers, Speakers, Hair/Beauty Stylists, Magicians, Clowns, Scrap Bookers, Cooks...and many more!
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